If you’ve been to Canada's fair share of online casino sites, you must have noticed that a handful offer a chance to win a brand-new car. You only need to participate in a contest and completely fulfill the required conditions.

But why would a casino offer a Canadian customer to win a car?

This question must have come to your mind more than once. Today, we’re going to uncover the reasons why online casinos in CA do this. Let’s begin.

Is a Raffle Win Truly a Giveaway?

A raffle is a type of competition where you participate with a ticket for a chance to win prizes. There’s no restriction as to what the prize can be. It can be anything from a fruit basket to a car or a house.

Given how lotteries are popular among Canadian residents, some of the online casinos in Canada with a proper license use the raffle concept to offer giveaways. While popular casinos like Slots City https://slotscity.com/ are not among them, some offshore sites have done it in the past.

To participate in a casino raffle, the guests must purchase tickets and follow the conditions set by the operator. In most cases, there’s no direct option to purchase a ticket. Instead, customers need to wager a specific amount on certain slots to secure an entry into the raffle.

While some gambling platforms with a license, only allow one ticket per customer, there are casino sites where you can secure multiple entries to the raffle without limits.

Why Do Casinos Raffle Cars?

Now that you have a fundamental understanding of what a raffle is in online gambling. There’s probably another question that might be bugging your mind, «Why do casinos do it?»

What reason could they possibly have to give away a car to a lucky winner?

Turns out, there’s more than one reason than simply revving up customers with the promise of a sweet ride. And it has to do with the following things:

1. Attracting customers.
2. Marketing for the casino.
3. Inspiring loyalty among guests.
4. Standing apart from the competition.
5. Revenue boost.

Let’s take a closer look at these to give you a better answer to your question.

Getting New Users through the Doors

The promise of getting a chance to win a new car from an online casino is a great way to bring new customers to the casino. When residents in Canada hear of a gambling site giving away a new car in a raffle, most will jump at the chance.

A Successful Marketing Campaign

Using the raffle as a major part of the marketing campaign is how the casino attracts new users in the first place. Utilizing the full coverage of the event as part of the marketing campaign is a great tactic to improve the casino’s public image in Canada. It also increases its reach to a wider audience.

Stirring Up the Regulars

Most users in any online casino in Canada like Slots City are made up of the regulars. They’re the loyal fans who are responsible for keeping the business running. The raffle is a great way of lifting their spirits and getting them excited for an amazing prize in a new car.

Differentiation

Let’s put things into perspective. For instance, trusted casinos like SlotsCity don’t need raffle draws giving away cars for free. They’re already an established platform that is hugely popular among veterans.

However, since there aren’t too many gaming companies doing something like this, it’s a great way to set a brand apart from other online casinos, especially for a new casino trying to make its mark in the arena.

That way, when a Canadian talks about the best online casino sites in the country, the casino with the raffle will come up.

A Quick Revenue Boost

While the participation cost for a single user might be very low, if you think about the bigger picture, you will see its grand scale. Imagine being given a chance to win a car for a wager of 10 CAD on slot machines. Every user on the platform will rush to secure their spot in the raffle.

Given the popularity of online casinos with a license similar to Slots City, the number of participants will be huge. That’s why it’s a great strategy for the casino to boost its revenue through the raffle.

Finishing Up

Hopefully, you now have a better understanding why online casino sites in CA raffle cars. It’s an excellent marketing strategy that attracts new players, excites the regulars, helps the casino stand out and acts as a quick revenue boost.

However, as it offers easy terms for CA players, you should consider participating the next time you come across one where you can participate while playing slot machines.